Two of my favorite things are fashion and music, especially up and coming artists and clothing lines. I was lucky enough to stumble upon the LA based, lifestyle brand known as Popular Demand. Me and my fellow Buzzer, Madison Taylor, have gotten to see the inner workings of the company as well as their successful branding outside of the work place! They have found a way to interlock some of the bigger names in music like Diddy, Justin Bieber and Chris Brown directly with the target audience they are reaching out to.
The Holiday Lookbook was just released and it features some of Young California's hottest rappers; Clyde Carson, Problem and Sage The Gemini. If you look closely you may even see some more familiar faces like Ty Dolla Sign and Jon Boogie! This is by far one of the most creative and entertaining lookbooks I have EVER seen.
*Advisory: Content contains adult laguage!
Popular Demand Holiday 2012 Lookbook Presented By Young California from Popular Demand Brand on Vimeo.
The gallery below includes not only still shots from the video, links to all the artist's twitters and where to shop...it includes behind the scenes shots we all took from the actual shoot itself!
Shop Popular Demand HERE!
Follow Us All On Twitter!!
What do YOU think of Popular Demand?! Did YOU like the lookbook?